For the experience bar If You Like Black Cats in Mechelen, I create the social media content together with my friend Arno Verelst, the owner of the place. What began as helping out a friend quickly grew into a full-blown business.

Arno’s on-screen charisma and acting, paired with my filming skills, turned out to be a perfect storm. He gave me carte blanche, so we try everything: idiosyncratic humor, full-blown sketches, and smaller documentary-style pieces.

The results speak for themselves. Starting from just 600 followers, the bar’s Instagram account has grown to over 9,000, making it the biggest in the city. Our biggest hit got 5,3 million views.

Arno gets recognized wherever he goes, and even well-known social media creators know who he is.