dmvA
homepage videos - Concept & direction 2025-...
The architecture firm dmvA personally asked me to create videos for their new website. Their goal was to present their buildings through documentary-style films that would play immediately upon entering the site. We decided to highlight the relationship between people and architectural spaces.
However, the homepage only supported 30-second videos for optimal playback, which made showing full documentaries impossible. This limitation required a different approach, so I began collaborating closely with the web developer. I proposed coding the homepage so that the video would change depending on whether it was daytime or nighttime.
As a result, I created two videos, each consisting of a single stationary shot filmed at different times of day. Unaware visitors move through the space and unintentionally become performers. Because people use spaces differently depending on the time of day, a real-time narrative unfolds for the website visitor.
If visitors want to view the other video, they can click an icon in the bottom-right corner to switch between the two. In doing so, they become the editor themselves, comparing how the space is inhabited across different moments in time.
The series is ongoing, with new spaces added over time. This ensures that each visit to the website offers a new building waiting to be explored.